Jun 16HouynihimMy dad, Robert auf der Horst, died seven years ago. He was a successful doctor, and for most of his life he divided the world into two categories: what he thought useful (science) and what he thought frivolous (almost everything else). It wasn’t that he disdained other things — art…3 min read
May 23Three Pillars of Ecommerce Marketing: Acquisition, Conversion, and RetentionYour ecommerce marketing efforts need to focus on three key engagements with shoppers: acquisition, conversion, and retention. Each of these is critical to growing your client base, driving traffic to your store, and winning more business. Acquisition is the process of acquiring new customers. In traditional business terms, it can…5 min read
May 5NFTs Explained + NFTs and EcommerceHave you heard of non-fungible tokens? Perhaps you know them by their better known acronym, NFT?. If you pay attention to the digital marketing space, you undoubtedly have! NFTs have been all the buzz for quite some time. AndBut while you may have heard of them, do you know exactly…6 min read
May 2Google Shopping Optimization: The Ultimate Guide to Google Shopping in 2022If your 2022 ecommerce resolutions were to increase your site’s traffic and conversions, then you’ve got to be using Google Shopping. Google Shopping employs technology, like Smart Shopping campaigns, that match your products with their ideal buyers. For this reason, it’s the best ads platform you can use to improve your site’s profitability. In this article, we’ll provide an overview of Google Shopping, how to use it, and our top tips…4 min read
Apr 27FruitsThis book is about my own personal experiences on a fruit or fruitarian diet. In no way do I profess to know which diet or lifestyle is the ‘best’ for everyone. All I can do is to share my own experiences and the joy and wonderful health that I have experienced since adopting a…6 min read
Apr 26NFTs Explained + NFTs and EcommerceHave you heard of non-fungible tokens? Or perhaps their better known acronym, NFTs? Of course you have! NFTs are all the buzz and have been for quite some time. But what are they, exactly? And how do they impact the future of ecommerce, if at all? By the end of…6 min read
Apr 19Caesarion: The Last PharaohCaesarion was the love child of Cleopatra and Julius Caesar. And because of his two extremely famous parents, he could have perhaps gone on to be the most influential person in the world — had he not been murdered. In 47 BC, Cleopatra VII welcomed Julius Caesar to Alexandria. At…5 min read
Apr 14The Three Periods of Ancient GreeceThe three periods of ancient Greece produced countless famous names: Aristotle, Homer, Pythagoras, Leonidas, Cleopatra, Euclid, Socrates, Alexander the Great. Plato, this website’s namesake, is just one more out of so many that most modern people can identify. The one thing that all these names have in common is that…15 min read
Apr 13The Three Periods of Ancient GreeceThe three periods of ancient Greece produced countless famous names: Aristotle, Homer, Pythagoras, Leonidas, Cleopatra, Euclid, Socrates, Alexander the Great. Plato, this website’s namesake, is just one more out of so many that most modern people can identify. The one thing that all these names have in common is that…13 min read
Apr 6Google Shopping Optimization: Learn the Anatomy of a Google Free Product ListingPosting your products on Google Free Listings powered by Kliken is one of the best things you can do to increase their visibility. Products that are listed on Google Shopping garner merchants a significant uptick in both clicks and impressions. But it’s important to know the elements of Google Shopping…5 min read
